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“It could be sold for around $20, because (retailers) have to make a profit … and we think they should not cost any more than that. We will make our money from advertising,” he added.
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The bicycles are not only very cheap to make, they are very light and do not need to be adjusted or repaired, the solid tires that are made of reconstituted rubber from old car tires will never get a puncture, Elmish said.
“These bikes need no maintenance and no adjustment, a car timing belt is used instead of a chain, and the tires do not need inflating and can last for 10 years,” he said.
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He said that as bicycles would be so cheap, it hardly mattered how long they lasted.
“So you buy one, use it for a year and then you can buy another one, and if it breaks, you can take it back to the factory and recycle it,” he said.
